A family-operated business in Vegas, a Driving School was quickly rising through the ranks by providing outstanding experiences to its customers with qualified instructors and well-trained staff. As the business started to flourish beyond their expectations, they soon found themselves in hot water. A manual scheduling and booking process meant that they could only serve as many people as they could process. As a result, it stunted the growth rate of the organization making it slow and inefficient.
A quick analysis of the brick and mortar stores’ operating procedures lead to a simple solution: Business Process Digitalization. The entire Booking System was overhauled and converted to a digital medium. It helped us understand user behavior and interactions with the website. A Scheduling System was also incorporated so that users could modify events without the need for staff assistance.
It was quite evident as soon as the Booking System went online; customer processing time was cut down from 4 hours to just 15 minutes! Increased efficiency helped reduce the processing cost per new customer thereby helping the Driving School be more competitive and therefore more profitable.